Navigating the maze of cell phone stores can be as complex as the technology itself.
Whether you’re salivating at the thought of a new Samsung Galaxy or seeking the perfect plan to optimize your internet usage, the right store can turn browsing into a triumph.
Delving deeper, consider not just the devices but also the range of mobile apps that will shape your digital interactions.
Armed with the right information, you can transform a mundane purchase into a strategic investment in your technological future.
Keep reading to uncover how to pinpoint the store that alignates perfectly with your needs.
Key Takeaways
- Choosing the Right Cell Phone Involves Balancing Personal Needs, Technological Features, and Budget Considerations
- Careful Research Into Stores, Including Return Policies, Customer Service, and Warranties, Is Vital for Post-Purchase Satisfaction
- Promotions and Special Deals, Particularly Around Events Like Black Friday, Can Lead to Substantial Savings on a New Phone
- Financing Options and Trade-in Values Can Have a Significant Impact on the Total Cost of a New Mobile Device
- Location and Accessibility of the Store Can Influence Convenience and Should Be Factored Into the Decision-Making Process
Identify Your Cell Phone Needs Before Shopping
Embarking on the quest for a new mobile phone, especially in an era where technology evolves at breakneck speed, demands a clear understanding of personal needs and market options.
Recognizing the style of smartphone that aligns with my lifestyle, I deliberate between the latest high-tech offerings or perhaps a steadfast model like Motorola, known for durability and user-friendly design.
Features, too, are a key player in decision-making.
What technology assists my day: enhanced cameras, extensive storage, or maybe a seamless sync with my laptop, central to my digital ecosystem?
Being mindful of budget allows for a refined selection, ensuring I don’t overspend or undersell my requirements.
Additionally, I assess my typical data usage and calling patterns to ascertain the ideal plan, potentially opting for a ‘bring your own device’ scenario to tailor my experience.
In sum, a thoughtful approach paves the way for a choice that not only meets but exceeds expectations.
Determine the Type of Phone You Want
Stepping into the plethora of choices available, I prioritize my preferences for mobile phone accessories, knowing they can significantly enhance my user experience. I’m drawn to the innovative Google Pixel line, acknowledged for its seamless integration with Android’s ecosystem and cutting-edge features, particularly its prowess in 5G connectivity.
When considering payment options, my focus turns to stores that offer flexible credit terms. This is pivotal, as investing in a mobile device is a considerable financial commitment. A phone that aligns with my lifestyle and budget, without compromising on the latest technological advancements, is the target of my search.
Decide on the Features You Need
As I delve deep into the features that are paramount for my mobile experience, I pinpoint which capabilities will improve my daily life. Whether this includes advanced tethering options that allow me to stay connected on the go with multiple devices or a robust retail app that can harness the convenience of a digital wallet, these determine where I’ll find a store that catulates to my tech-savvy lifestyle.
Moreover, finding a location that not only offers the latest gadgets but also understands the value of customer incentives, such as a gift card with a purchase, is integral. My hunt is narrowed to stores within my zip code that present an advantageous mix of cutting-edge features within an environment ripe with tangible benefits.
Consider Your Budget Range
As I map out my finances, the allure of cutting-edge tech like the iPhone 15 Pro is tempting, but so is the commitment it demands from my wallet. Carefully, I balance my desire for the latest Apple innovation with a realistic budget that accommodates essential add-ons such as quality headphones to complement my listening experience.
My leanings towards Android devices have me contemplating the overall cost-effectiveness, with the Google Play Store offering a vast landscape of apps—each an incremental addition to the initial price of the device. I consider the symbiotic relationship with my existing gadgets, notably my Mac, ensuring the new phone doesn’t incur extra expenses for compatibility.
Analyze Your Data and Call Requirements
Within the contours of my lifestyle, price plays a substantial part in choosing the right data and call plan. The luring pulse of a bustling lifestyle could mean higher data needs, especially if I’m constantly updating my social media from my Pixel 8 or syncing my Fitbit on the go.
- Graphing my typical usage helps me choose just the right plan without succumbing to overpriced packages or underutilized services.
- Investigating stores with diverse sim card options ensures my phone remains a dynamic hub within my electronics array.
Resourcefulness dictates seeking a cell phone store that extends not just competitive data packages but also transparency in pricing. A quick scan of average costs against my usage profiles informs any decision and guards against the shock of unexpected expenses incurred through my device’s daily operations.
Research Customer Reviews and Store Reputation
With the sheer volume of choices where I can reserve the latest LTE cell phones, due diligence precedes any decision.
I eagerly comb through online customer reviews, seeking genuine feedback about their experiences with various cell phone stores.
It’s imperative to scrutinize the ratings on established consumer websites to gauge their credibility and customer service levels, considering the spectrum of mobile options.
I also extend my research to social networks, placing a premium on recommendations from friends and the wider community.
Their firsthand insights can steer me toward a store with a reputation for reliability, helping me find the perfect home for my new phone.
Read Online Customer Reviews of Stores
Turning to online customer reviews can be incredibly illuminating when I’m on the hunt for a reputable cell phone store. While scrutinizing feedback, I pay attention to how recent Galaxy releases were handled; the breadth of carrier options available, and whether the store provides a seamless process for obtaining a new SIM card.
It’s not just about the range of phones on offer; it’s about the whole experience. I look for stories detailing the service surrounding card activation or switching cell phones, ensuring that the store’s support system is both competent and customer-oriented.
- Investigate customer satisfaction with the latest Galaxy phone purchases
- Assess the variety and flexibility of carriers and plans the store offers
- Scrutinize the ease of cell phone setup and SIM card activation
Check Store Ratings on Consumer Websites
Before I decide which shop to trust with my smart home and mobile needs, I turn to consumer websites with rigorous rating systems. These platforms offer a panoramic view of how cell phone stores perform, from the quality of their Pixel merchandise to the reliability of their wireless service.
My conviction is that a reliable retailer stands out through exceptional reviews, especially when it comes to integrating smart devices and providing seamless service. It’s essential for the shop I choose to have a stellar reputation, ensuring that my foray into the latest in wireless technology is a success.
Ask for Recommendations on Social Media
My journey to find the perfect cell phone store often leads me to the bustling forums and vibrant communities on social media. Here, I actively seek guidance and recommendations from peers, tapping into their experiences and knowledge to identify retailers that consistently deliver quality service and value.
Posts and threads in dedicated tech groups on platforms like Facebook or Reddit serve as a compass, guiding me through the opinions and endorsements of those who’ve navigated the same path. Their shared stories give me a clearer vision of what to expect, shaping my decisions with communal trust and the power of collective wisdom.
Compare Plans and Offers From Various Stores
As I navigate the landscape of cell phone stores, I understand the importance of weighing various factors that contribute to the overall value of my potential purchase.
Scouting for exclusive deals or discounts becomes a strategic step in my search, since these can lead to significant savings over the life of the phone.
I also scrutinize the different payment structures, like contract versus no-contract plans, understanding each has its advantages and implications on my financial flexibility.
Beyond the basic offerings, I carefully evaluate add-ons and freebies, as these extras often provide an enriched experience and can be a deciding factor amongst competing stores.
With an analytical eye, I line up the options side by side to gauge which establishment truly caters to my needs and emerges as the clear winner.
Look for Exclusive Deals or Discounts
Engaging in the pursuit of a cell phone store that provides value for money, I keep my eyes peeled for exclusive deals or discounts. Such offers make a noticeable difference, tipping the scale when I’m torn between two retailers.
Promotional events like Black Friday or Cyber Monday are prime opportunities for me to capitalize on substantial savings. I stay alert for these limited-time offers, recognizing they can sometimes afford me the luxury of a higher-end model without exceeding my budget:
| Event | Discount | Model | Additional Benefits |
|---|---|---|---|
| Black Friday | 25% off | iPhone 15 Pro | Free case and screen protector |
| Cyber Monday | 15% off + trade-in bonus | Google Pixel 8 | $50 Google Play credit |
Compare Contract vs. No-Contract Plans
My exploration into the ideal cell phone plan often boils down to a pivotal choice: the security and convenience of a contract plan against the autonomy and straightforwardness of a no-contract option. Deliberating this choice, I engage with stores that meticulously lay out these plans, ensuring clarity about long-term costs and benefits associated with a binding contract versus the freedom to adjust or cancel services that come with a prepaid or month-to-minute arrangement.
The contrast between these two models affects not just my monthly bills but also influences the type of customer support I can expect. Engaging a store that skillfully navigates me through the intricacies of their contract offerings, explaining potential fees for early termination alongside the perks such as subsidized handsets, stands in stark contrast to no-contract setups where the upfront costs might be higher but the obligation lessens, mirroring the ebb and flow of my financial comfort zone.
Evaluate Add-Ons and Freebies Offered
In the realm of cell phone retail, add-ons and freebies are not just frills; they often tip the scales in favor of one store over another. I actively seek retailers that bundle their smartphones with enticing extras, understanding that a complimentary car charger, a premium app subscription, or an extended warranty profoundly impacts the overall value of my purchase.
These bonuses can redefine the dynamics of a deal, propelling an ordinary package into an extraordinary one. The following table showcases the type of bundled offers that catch my attention and play a crucial role in my decision-making process:
| Store | Smartphone | Add-On | Freebie |
|---|---|---|---|
| ElectroMart | Samsung Galaxy S22 | 6 months of unlimited music streaming | Wireless headphones |
| MobileDealz | iPhone 13 | 1-year extra warranty | Tempered glass protector |
Consider the Range of Available Phones and Accessories
I step into the quest for a new cell phone store armed with specific criteria, knowing the diversity of available brands and models will play a pivotal role in my final choice.
A store’s inventory must showcase an extensive array of options, from the flagship dominators to the budget-friendly contenders, ensuring my needs align perfectly with their offerings.
I’m equally attentive to their accessory selection, where items like resilient cases and reliable chargers are just as crucial as the phones they complement.
Moreover, my preference leans towards establishments that stay abreast of trends, routinely updating their stock with the freshest releases; a testament to their dedication to customer satisfaction and industry relevance.
Check the Variety of Brands and Models Available
When I step into a cell phone store, the breadth of their phone offerings immediately catches my attention. A well-rounded inventory should feature a medley of both the latest and legacy models across various brands like Apple, Samsung, and Huawei, ensuring my choice is never limited by a lack of options.
I take into account not only the brands but also the diversity of models within each brand: from the premium flagships that boast the cutting edge of technology to the entry-level handsets that cater to more modest budgets. This wide spectrum allows me to align my preferences and requirements with a phone that is just the right fit:
- Scanning for the newest iPhone to keep up with iOS updates
- Comparing Samsung Galaxy models for their renowned displays
- Evaluating Huawei phones for their innovative camera systems
Evaluate the Selection of Accessories Like Cases and Chargers
My quest for the right cell phone store includes scrupulous analysis of the accessories they provide, knowing that an exceptional case and a robust charger infuse additional life and personality into my smartphone. I rate stores higher when they offer a diverse range of quality accessories, recognizing that a charger with fast-charging capabilities or a case that’s both stylish and durable are essential extensions of my mobile device.
I give particular attention to stores that source their accessories from reputable manufacturers, providing an assurance that my phone will be protected by the best available products. It’s the offerings of protective gear and efficient chargers, impeccably suited for my smartphone model, that solidify my trust in a store’s commitment to cater to my particular needs.
Look for Stores Offering the Latest Phone Models
My pursuit of the right cell phone store invariably includes checking their stock for the freshest innovations in the smartphone arena. A retailer that immediately adopts new releases and stays current with each wave of technology proves to me they are dedicated to servicing customers eager for the very latest in mobile advancements.
I prioritize stores that not only showcase the newest models but also understand the nuances of these high-tech devices. Their capacity to provide informed advice and technical support on the latest phones reflects a level of competence and preparedness that instills confidence in my selection process.
Evaluate the in-Store Customer Service Experience
As I narrow down the search for a cell phone store that will serve my needs most effectively, I turn my focus to evaluating the caliber of in-store customer service.
A visit to the premises allows me to interact with the staff, offering me insights into their expertise and willingness to assist without pressure.
I’m keen to observe if the team shows genuine interest in helping me find the best phone for my needs, rather than nudging me toward the most expensive option.
The availability and quality of in-store support and technical assistance are also critical factors; after all, post-purchase service can be as important as the initial buying experience.
Visit the Store to Assess Staff Knowledge and Helpfulness
My initial steps into the cell phone store serve as an impromptu litmus test for the expertise and approachability of the staff. I take note of their demeanor: are they attentive and eager to guide me through the maze of technological options, enabling me to make an informed choice?
My interactions with the team reveal their proficiency in navigating the store’s offerings and their capability to factor my unique needs into their suggestions. Prompt and clear answers to my questions signal a high level of understanding and a dedication to stellar service:
- Do staff members provide thorough and understandable explanations of phone features?
- Is there an evident willingness to help without immediate motives of commission?
- Can they offer tailored advice that aligns with my specified budget and usage habits?
Notice if Staff Are Pushy or Attentive to Your Needs
My vigilance is acute as I gauge the store staff’s demeanor, critical to distinguishing whether their assistance stems from a place of service or mere salesmanship. An attentive staff member respects my pace and comprehends my questions with patience, helping me discover a solution that genuinely suits my expectations and circumvents any hint of a hard sell.
In my quest for the perfect shopping experience, I find comfort in a store where the emphasis is placed on my satisfaction rather than a swift transaction. The distinction becomes clear when the personnel invest time to understand my preferences, offering options that truly resonate with my needs rather than what’s most profitable for the store.
Check for in-Store Support and Tech Assistance
During my visit to a cell phone store, I’m especially attentive to the availability and quality of in-store support and technical assistance. A promising sign is finding staff ready to tackle technical issues or to demonstrate the use of new features, ensuring I can fully utilize my phone from the moment I walk out.
I also make a point to inquire about follow-up support and the process for resolving potential issues. A store’s assurance of ongoing assistance, coupled with a knowledgeable tech team, elevates my confidence in their ability to provide a comprehensive service experience.
Explore Financing Options and Trade-in Programs
As I delve deeper into the critical task of selecting the right cell phone store for my needs, I turn my attention to the financial aspect of acquiring a new mobile device.
Embracing the convenience of a new phone often goes hand-in-hand with the reality of its impact on personal finances.
Therefore, understanding the range of financing options and the trade-in values offered by stores becomes a significant part of my purchasing decision.
I’m on the lookout for stores that can offer me a comprehensive and transparent explanation of their installment plans, ensuring I’m well-versed in all the conditions before I commit.
Equally, assessing the trade-in value they’d apply towards my old phone and being vigilant about any hidden fees or unexpected clauses in financing agreements are key steps I undertake.
Such meticulous scrutiny ensures that I secure a deal that’s not just apparent in its immediate benefits but also stands the test of time in terms of financial prudence.
Investigate Installment Plans and Their Conditions
Embarking on the exploration of installment plans, I make it my priority to fully understand the terms laid out by the cell phone store. This includes scrutinizing the interest rates, payment schedules, and the total financial outlay over the term of the plan, ensuring that my monthly budget is not overstretched.
I also seek clarity on any early repayment penalties or fees that may not be immediately apparent, striving for a transparent agreement that won’t yield unpleasant surprises down the road. Confirming these details helps solidify my confidence in the financial path I am considering with a prospective cell phone retailer.
Ask About Trade-in Values for Your Old Phone
Inquiring about trade-in values is an essential step I take to offset the cost of my new purchase. I engage with staff to receive a forthright assessment of how much credit I can expect for my old device, considering its condition, model, and market demand.
- Question the store’s valuation process for trade-ins.
- Verify the applicability of trade-in credits towards the new purchase.
- Check for any special trade-in promotions or additional bonuses.
I am assiduous in ensuring the trade-ins are not only accepted but also fairly valued. The objective is to secure a transaction where the residual value of my current phone authentically contributes to lowering the financial burden of the new acquisition.
Look Out for Hidden Fees or Clauses in Financing Deals
When I engage with a store’s financing options, it’s vital for me to examine the minutiae of the deal. This includes looking out for any hidden fees, such as administrative or processing charges that could inflate my overall cost without my initial knowledge.
A careful review of the fine print is indispensable, ensuring I’m aware of all clauses, particularly those that may incur additional financial obligations beyond the advertised monthly payments:
- Scrutinize for administrative or processing fees not disclosed upfront.
- Understand the repercussions of missed payments or penalties for early payoff.
- Examine clauses related to insurance and warranties that may affect long-term costs.
Confronting potential hidden costs head-on, I pose detailed questions directly to the sales representative, seeking confirmation that the attractive monthly price I’m quoted is fully encompassing.
Check for Post-Purchase Support and Warranty Policies
My quest for the ideal cell phone store extends beyond the initial transaction.
A centerpiece of my consideration is the assurance of robust post-purchase support and solid warranty policies.
I pay close attention to warranty durations and meticulously review what specific aspects they cover.
Shifting my focus, I explore the store’s procedures for handling repairs and replacements, favoring those with a seamless and efficient process.
Lastly, it’s essential for me to assess the accessibility of their customer support after I’ve made my purchase, valuing stores that make it simple to get help whenever I might need it.
These factors collectively contribute to my peace of mind, confirming that my investment is well-protected over time.
Inquire About Warranty Durations and What They Cover
When I approach the matter of warranties, my primary focus is on the duration and breadth of coverage provided. A store offering extensive warranties that encompass potential software issues, hardware malfunctions, or accidental damage reassures me of their commitment to customer service for the long haul.
As I converse with cell phone store representatives, I demand clarity on what the warranty entails, ensuring that scenarios like screen repairs or battery replacements fall under their policies. My peace of mind rests on their ability to secure my investment from unforeseen complications without added stress or expense.
Find Out How the Store Handles Repairs and Replacements
Investigating a store’s protocol for dealing with repairs and replacements is a pivotal part of my decision-making. I engage store personnel to discern their responsiveness and efficiency when addressing hardware failures or software glitches post-purchase.
My confidence in choosing the right store increases when I discover their capability to provide swift and hassle-free service for faulty devices. Establishing whether quick in-store fixes or convenient mail-in services for more complex issues are available is integral to ensuring continuity in my use and enjoyment of my new mobile phone.
Assess the Ease of Accessing Customer Support Post-Purchase
Post-purchase support can often distinguish a satisfactory buying experience from an exceptional one. I seek out stores that not only offer accessible customer service channels but also enable hassle-free interactions whenever I might need guidance or help with my mobile device.
| Store | Contact Channels | Response Time | Support Quality |
|---|---|---|---|
| QuickTech Telecom | Phone, Email, Live Chat | Within 15 minutes | Highly knowledgeable team |
| OneStop Mobile | Email, Helpdesk Ticket | 1 business day | Comprehensive follow-up |
I place a premium on stores that have multiple channels for troubleshooting, from in-app support to dedicated hotlines: this ensures I can receive timely assistance that caters to the various nuances of post-purchase care.
Understand the Return Policy
Stepping beyond the immediate allure of a new phone, I turn my critical eye toward the store’s policies on returns and exchanges.
A thorough understanding of their return policy is vital for ensuring a risk-free purchase.
Learning the allocated time frame for returns and asking the right questions about any potential restocking fees and the condition a phone needs to be in for a successful return are all crucial considerations.
Equally important is grasping the ins and outs of sending back an online purchase – which may differ substantially from in-store policies – and can influence where I ultimately decide to buy my new device.
Learn the Time Frame for Returns or Exchanges
Grasping the window of opportunity for returns or exchanges is a critical component in my selection of a cell phone store. A sensible policy offers at least a 14-day period, providing ample time to gauge my new phone’s compatibility with my lifestyle.
I insist on clarifying this aspect upfront, ensuring the return period is reasonable and that I won’t be left in a bind should I need an exchange or refund. Such foresight helps me avert any post-purchase regret and demonstrates a store’s respect for customer satisfaction.
Ask About Restocking Fees and Return Condition Requirements
I take the time to inquire about any restocking fees that may apply if I return my phone. It’s vital for me to know whether part of my refund will be withheld should I decide the phone doesn’t meet my expectations.
Additionally, I probe into the condition requirements for returning products. Clarifying the standards for a phone to be accepted back ensures I maintain it appropriately and avoid any disputes if a return becomes necessary.
Understand the Process for Returning an Online Purchase
Having made my purchase online, I immediately look into the procedure for returns. Familiarizing myself with the process, I note whether I need to print shipping labels, the address to which the item must be returned, and whether the store provides complimentary shipping for returns or if I will bear the cost.
My attention lingers on the communication aspect of online returns; I ascertain the preferred method for initiating the return—be it an emailed form, a support ticket, or a direct call. This knowledge streamlines any potential returns, keeping the experience as trouble-free as possible.
Assess Store Location and Convenience
Zeroing in on the ideal cell phone store requires more than evaluating a store’s product selection and service offerings; the logistics of location and convenience are equally impactful on my decision.
In finding a retailer that fits seamlessly into my daily routine, I examine how the proximity of a store to my home or workplace maximizes efficiency.
My evaluation process includes scrutinizing store hours to ensure they align with my schedule and considering the ease with which I can access the location, whether by car or public transportation.
I look for ample parking or nearby transit options to ensure that each visit is hassle-free, truly making the store a convenient choice for my mobile technology needs.
Consider Proximity to Your Home or Work
When selecting a cell phone store, I prioritize its location in relation to where I spend most of my time—home and work. A conveniently situated store saves me time and effort, making it more likely that I’ll be able to address any phone issues promptly or take advantage of quick lunchtime deals.
I consider the stress of travel when I need to visit my chosen retailer. Selecting a cell phone store within an easy commute ensures that any after-purchase visits, whether for accessories, service, or advice, don’t turn into a tiresome chore but rather a quick stop within my daily routine.
Evaluate Store Hours and Accessibility
In evaluating a cell phone store’s accessibility, I pay attention to its operating hours. It’s pivotal that the store offers times that are compatible with my tight schedule, enabling me to visit either before work or during the evening.
- Check if the store opens early or stays open late for greater convenience.
- Find out if they operate on weekends or holidays, accommodating my potential need for urgent assistance.
Accessibility also extends beyond store hours to encompass the physical ease of reaching the location. A prime spot, easily accessible by main roads or public transport, removes any logistical barriers from my path, simplifying my customer journey.
Check if There’s Adequate Parking or Public Transport Access
Ensuring that my visit to a cell phone store isn’t marred by logistical hassles, I always confirm if ample parking is available. Adequate parking space means I can drive to the store without the added stress of searching for a spot, allowing me to focus entirely on choosing the best mobile device and plan.
For days when driving isn’t my preferred option, I verify the availability of public transport links near the cell phone store. A store with nearby bus or train access provides me with the flexibility to visit at my convenience, potentially making it a more attractive choice for my patronage.
Pay Attention to Exclusive Online Deals
Navigating the myriad of offers and specials in the hunt for a new cell phone can feel overwhelming.
My strategy leans on dissecting both online and in-store promotions, keenly comparing the unique benefits each avenue presents.
Keeping vigilant for online-only discounts and special coupon codes adds an extra layer to the potential savings I could unlock.
Additionally, I always check for perks like free shipping, which can be the tipping point between a good deal and a great one.
Each factor contributes to a tapestry of considerations that I weave together, ensuring the choice I make delivers the greatest value for my investment.
Compare Deals Offered on the Store’s Website vs. In-Store
When considering a cell phone purchase, I take a careful look at both online and in-store offers to identify where the best deals lie. It’s not uncommon to find online promotions that aren’t available in the physical locations, such as exclusive discounts or bundle offers that incentivize digital purchases.
Visiting the store’s website before making my way to the brick-and-mortar location prepares me to negotiate or query about price matching. By arming myself with information about online deals, I enhance my chances of securing these web-exclusive offers in a face-to-face setting with store representatives.
Look for Online-Only Discounts or Coupons
My investigation into potential savings doesn’t stop at storefront signage; I diligently scour the store’s website for online-exclusive deals. Recognizing that digital platforms often provide promotional codes or e-coupons only available to online shoppers, I ensure I exhaust all avenues for discounts that could substantially lower the price of my desired mobile device.
These exclusive online offers often include a host of advantages that I might miss if I limit my search to in-store deals alone:
- Additional percentage off during online flash sales
- Access to clearance items not available in physical stores
- Exclusive bundle deals pairing phones with must-have accessories
The lure of receiving an extra discount simply for clicking through to checkout is compelling. It fortifies my strategy to stay connected with the store’s digital presence, subscribing to newsletters and alerts that notify me of limited-time savings opportunities solely for online customers.
Check if the Store Offers Free Shipping for Online Purchases
In my pursuit of a great deal, I leave no stone unturned, particularly when it comes to shipping costs for online purchases. Prompt and cost-free delivery adds a layer of value to my online shopping experience, and I routinely check whether the store I’m considering offers this perk.
Assessing the store’s policy on shipping, I confirm if my order qualifies for free delivery, which can be a decisive factor in finalizing my purchase. It reassures me that there are no hidden costs and that I’m maximising the potential savings on my new cell phone investment.